Robert Majdak Sr. M.B.A.
In 2025, U.S. automotive markets experienced a complex blend
of consumer preferences, economic forces, and evolving powertrain demand. While
electrified vehicles continue gaining traction, combustion-engine passenger
cars remained the majority of new retail sales according to industry forecasts,
with internal combustion engine vehicles accounting for more than
three-quarters of retail unit sales in major months (August & September) of
2025. (J.D. Power)
For analysts tasked with interpreting this landscape, dashboard-driven
insight and storytelling became essential. Rather than presenting dry
tables or static reports, analysts used dynamic dashboards to bring patterns to
life, showing where combustion vehicles sold most and what types
buyers preferred.
Regional Patterns in Combustion Sales
The first dashboard view reveals combustion passenger
vehicle sales across U.S. regions. The South led sales by a wide margin,
reflecting warmer climates, longer driving distances, and strong pickup and SUV
demand. The West followed, while the Midwest and Northeast
showed smaller shares.
This visual surfaced a simple but powerful insight: although
total U.S. retail volumes grew modestly in 2025, major regional differences
could inform production, marketing, and inventory decisions. The South’s
dominance suggested continued demand for larger vehicles (often combustion),
while lower volumes in the Northeast might point to stronger adoption of
alternative powertrains in urban centers—a story the dashboard makes
immediately visible.
Segment Preferences Among Combustion Buyers
A second dashboard highlights sales by vehicle segment among
combustion passenger cars. SUVs dominated the segment mix, followed by midsize
sedans, compact cars and pickups. This ordering aligns with broader market
trends, where lifestyle preferences and perceived utility increasingly
influence buying decisions.
From a storytelling perspective, this visualization does
more than show quantities. It helps analysts explain why the South sells
more combustion vehicles: that region’s consumer base tends to favor rugged
vehicles like SUVs and to a somewhat
lessor degree, pickups. Because dashboards layer visuals with context, analysts
can narrate this pattern back to leadership quickly and with clarity.
From Data to Decisions
Dashboard-driven insight and storytelling bridge the gap
between raw data and strategic understanding. For 2025 combustion vehicle
sales, dashboards revealed not only performance figures but also the narrative
threads that explain how different regions and segments shaped market
outcomes. In doing so, analysts moved beyond reporting history to guiding
future decisions—informing where to allocate inventory, which advertising
messages resonate regionally, and how to balance combustion and electrified
portfolios in 2026.
In an era rich with data but poor in actionable context,
dashboards become the storyteller’s stage. When analysts think visually and
narratively, they turn complex data into clear direction.
References (APA)
J.D. Power. (2025, December). GlobalData forecast: U.S.
automotive sales 2025. J.D. Power. (J.D. Power)
J.D. Power. (2025, September). GlobalData automotive
forecast: internal combustion engine share trends. Business Wire. (businesswire.com)
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